Skills.

  • Website Content.

    Proficient in ideation and execution of website content including the below platforms as well as beginner html coding:

    • Salesforce Commerce Cloud & CMS

    • Drupal

    • VinSuite

    • Wix

    • SquareSpace

    • Word Press

  • Integrations.

    Implementation and maintenance of marketing technology tools to generate sales, increase email subscribers, and improve user experience.

    • Cart Stack

    • AfterShip

    • TOCK

    • Cellar Pass

    • Subscribe Pro

    • Zinrelo

    • Adentro

  • Analytics.

    Familiar with Google Analytics and proficient at data manipulation and analysis in Excel to help better efforts in key deliverables.

    • Excel

    • Google Analytics

  • Strategic Planning.

    Promotional content ideation, planning, and implementation, including Club communications, email campaigns, sweepstakes, and social scheduling.

    • MailChimp

    • Hubspot

    • PremierCellar

    • Airtable

    • WooBox

    • Quick Tap

    • Hootsuite

    • Sprout

    • RedChirp

  • Inventory.

    Management of website inventory across multiple brands as well as working closely with the compliance team to ensure the correct registration is completed.

    • WineShipping

    • Sovos ShipCompliant

  • Creative.

    Designed printed collateral, created social content and campaign imagery, and produced copy for social, email and website. Used out-of-the-box thinking to overcome platform limitations.

    • Adobe Creative Suite

    • Canva

    • Creative Problem Solver

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